About Bumboo
It began with a spark of curiosity…
Where are the comfy, colourful essentials with both people and planet at heart?
Our Founder, Elizabeth, was searching for clothing with conscience. She couldn’t find beautiful, carefree pieces with evidence-backed transparency on sustainability. Colourful, joyful underwear were often paired with unclear sustainability claims, and “planet-positive” panties were often minimalistic or uninspiring. The compromise was always there – until she asked a simple, powerful question: why?
The answer was in her original curiosity: conscience.
This challenge called for interdisciplinary action – fashion held the challenge, and science offered answers. And together, we are always stronger. This was the beginning of a journey that fuses a love of science and bio-based solutions with a curiosity for creativity and textile design.
The Bumboo story is one of female founder rising, and is where science meets style to deliver accessible sustainability. We blend bio-based fabrics, innovative textiles, and ethical production with vibrant design and inclusive sizing. Our global research has enabled us to discover our foundational fabric: bamboo lyocell, a textile that is soft, breathable, and low-impact. Blended with a bio-based alternative to traditional elastane, every detail is designed to effortlessly move with you, while leaving a lighter footprint.
Yet Bumboo is more than our fabric. It’s a philosophy: of collaboration, creativity, and evolution. Our team of women – from science to design – work together to innovate and push forwards the boundaries of sustainable fashion. Starting from our founder’s academic roots as a scientist, and shooting up into intentional product redesign, we continue to learn, grow, and improve with every iteration. Progress is at the heart of everything we do.
Born in London and nurtured in the South-East of England, the brand celebrates the coexistence of comfort, colour, and conscience. From our sisterhood to your top drawer, we invite you to join us in rewriting the story of sustainable fashion – one pair of panties at a time.
The comfort evolution
Brand Promise + Mission
Where comfort, colour & conscience coexist
At Bumboo, we make women’s underwear that fits real lives and real values. We proudly believe that comfort, colour and conscience should never be compromised in the pursuit of responsible underwear. That’s why we design unbelievably soft undies that feel joyful, look beautiful, and support every body that they touch.
This is underwear that feels good for you and the planet.
Philosophy
At Bumboo, we’re building a community that celebrates body positivity, self-expression, and conscious living. From ethical production to responsible packaging, every choice we make is driven by our commitment to do better for people and the planet.
Material & Sustainability
Our underwear is crafted from bamboo lyocell, one of the most sustainable fabrics available today. Naturally breathable, moisture-wicking, and irresistibly soft – our fabric offers a light, effortless layer of comfort against your skin.
Comfort that moves with you, colours that bring joy, and a conscious choice for a lighter footprint on the earth.
People & Ethics
At Bumboo, people are at the heart of everything we do. Founded by women and powered by a diverse, global team, we believe the best ideas come from collaboration, inclusivity, and creativity. Our culture celebrates individuality and champions a safe, supportive space where every voice matters.
We are committed to fair labour practices and safe working environments across our supply chain. That means working only with trusted partners with shared values of dignity, respect, and trust. From the fabric mills to the sewing floor, we ensure ethical standards are not just promises but practice.
Beyond our products, we care deeply about the communities we’re part of. We actively seek out partnerships and collaborations with organisations that drive positive change. At Bumboo, ethics is an ongoing commitment to do better for the people who make our clothes, the people who wear them, and the planet we all share.
At Bumboo, we see ourselves as a space where every woman can belong. Our community trusts us for our science-backed knowledge and products, and in turn, we empower them to make value-aligned choices.
Bamboo lyocell fabric
Softness with substance. Our bamboo lyocell is cloud-soft, breathable, and backed by science – made in a closed-loop process that reuses 70% of water and solvents. Comfort you can feel, science you can trust.
Labels that care
Goodbye scratchy labels, hello long-lasting comfort. We digitally print our care labels onto the fabric, reducing material usage and eliminating last-minute plastic introduction. We also point you to clevercare.info to keep your Bumboo underwear feeling fresh, wash-after-wash.
The comfort evolution
We’re evolving with innovation. Our fabrics and elasticated trims are already soft and secure, and we’re continually exploring next-generation solutions to make them even more comfortable, durable and, of course, sustainable.
Feel good. Look good. Do good.
Softness that comes from nature, science, and human care. We’ve thought about every step of your underwear’s journey, so you can feel the comfort and live life in full colour.
Click the diagram to see the science behind the softness.
be part of the comfort evolution
Join the Bumboo sisterhood and get a first look at the future of feel-good undies. New styles. Smarter materials. Comfort levels you wouldn’t – but can – believe in.